Be Kind Rewind (2008) Directed by Michel Gondry

This film was such a mess it's hard to know where to start. Mike (Mos Def) agrees to look after Be Kind Rewind, a video cassette rental store, for aging owner Mr Fletcher (Danny Glover), who has to go out of town for a week. Jerry (Jack Black), a mutual friend, has an accident and his brain becomes magnetized (yes, this is a Gondry film!) and on entering the VHS store he accidentally erases all the VHS cassettes. Mike & Jerry then decide to re-make all the erased films themselves.
Gondry's film is not only a nod to the amateur film makers found on You Tube but to the essence of cinema itself. No CGI in this film, just many ingenious camera shots as Mike and Jerry re-stage among other films RoboCop, When We Where Kings, Driving Miss Daisy and 2001. The re-shooting of Ghostbuster's is hilarious and after this it feels the film falls flat. Able acting support is provided by Mia Farrow and Melonie Diaz, but sentimentality takes over at the end. Gondry, so perfect in his earlier films (especially the under rated Science Of Sleep) delivers a film that's mired in social cliche. Yes, It's analogue, but is it any good?


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